I'm guessing this is the cure-for-all that is top secret and the scientist is going to be sainted 100 years after his death and mankind is going to live forever or however long the Earth lasts. Or it could be some colon cleanser from a fraud (because we all know that taking a dump is the most effective way to cure cancer and lose weight).
Personally, I thought it was funny, but I am itching to call and see who answers.
EDIT: I just realised that the number is an 868 code, which is local. It's likely to be the colon cleanser fraud.